Turning Authentic UGC Into a Long-Term Ad Asset — Toty CC Cream
Overview
In August 2024, we partnered with Toty, a clean beauty brand known for its skin-enhancing CC Cream, to create a UGC-style TikTok video that could serve both as organic content and a paid performance asset.
Our objective was to produce a piece that felt native to TikTok, visually clear in its transformation, and credible enough to convert.
One year later, Toty continues to renew ad usage rights for this video — a clear sign that the creative consistently drives strong results across paid and organic placements.
Challenge
Toty’s challenge was to cut through the noise in a crowded beauty category. Many competitors leaned heavily on overly produced influencer content that felt distant from real user experiences.
Our task was to craft a piece of content that felt authentic and educational, while still communicating visible results and emphasizing the product’s functional benefits — all within seconds.
Our Approach
We built the creative around three key pillars:
Visibility of Benefits – The audience needed to see the transformation immediately.
Authenticity and Trust – The video had to feel natural and personal to connect with viewers.
Relatability to the Right Consumer – The messaging needed to speak directly to Toty’s target audience: people who want lightweight, natural coverage that enhances their skin rather than masking it.
Creative Execution
Attention-Grabbing Hook: We opened with a conversational, natural hook that instantly drew attention and positioned the product’s problem-solution dynamic within the first three seconds.
Face-to-Camera Format: The video featured a direct-to-camera delivery to establish authenticity, familiarity, and trust — a key driver of UGC success.
Visual Proof: A clear demonstration with one side of the face without CC Cream and the other with product application — allowing viewers to visually experience the difference in real time.
Layered Messaging: We structured the talking points to naturally highlight core benefits — lightweight texture, skin tone correction, glow — while avoiding a “salesy” tone.
On-Brand Aesthetic: Lighting and composition were kept bright, clean, and true-to-skin to reflect Toty’s minimalist, skincare-first identity.
Performance & Results
Ad Longevity: The video has been renewed for usage every month from 2024 through 2025 and is still continuing, signaling sustained performance and ROI.
Strong Retention: Consistently high watch times and engagement rates kept it among Toty’s top-performing ad assets.
Cross-Platform Use: The video has been adapted and repurposed across several brand placements due to its evergreen creative structure.
Why It Worked
Authenticity wins: The direct, natural delivery felt real — matching TikTok’s native energy.
Clear visual transformation: Showing both “with” and “without” sides immediately communicated value.
Relatable storytelling: The tone aligned perfectly with how Toty’s ideal customer speaks and shops online.
Visual consistency: The natural lighting and minimal editing made the product the hero — not the production.
Key Takeaways
Great UGC isn’t about high production — it’s about high intention.
Consumers respond most when they can see real results and real people.
Long-term ad renewals signal that the creative not only performs but also remains timelessly relevant within the brand’s funnel.